Superdogs Get Celebrity Support

by Natalia Radcliffe

The dog food brand Pedigree is partnering with Katherine Schwarzenegger in a national program called “Every Pup’s Superpower” to help raise awareness of the benefits of pet adoption and the “superpowers” found in every dog.

Schwarzenegger, who is the daughter of Arnold Schwarzenegger and Maria Shriver, is a pet adoption activist and the author of a children’s book, “Maverick and Me,” a story highlighting the benefits of adopting a dog.

She and the Pedigree Petfoods are looking to people to share what their dogs’ superpowers are, using the hashtag #EveryPupsSuperpower. Every time the hashtag is used or a story shared, Pedigree will donate one bowl of food to dogs in shelters that are in need of it. Their goal is to donate 500,000 bowls of food.

In addition to donating food, the brand has also pledged to donate $250,000 to the Pedigree Foundation.

According to the foundation’s website, it “was established in 2008 by dog lovers with a passionate belief that every dog deserves a loving home. PEDIGREE Foundation is a … private foundation that supports shelters and rescue organizations, as well as encouraging people to ADOPT, VOLUNTEER, and DONATE.”

Not only is Pedigree supporting shelter dogs through donations, it is also sponsoring the IMAX film “Superpower Dogs,” presented by Mars Petcare and narrated by Chris Evans. The film became available in select theaters around the country in mid-March.

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